SMART Brings SoccerTextChatTM and News Alerts to Your Cell Phone!

HOLLYWOOD, Calif.--(BUSINESS WIRE)

April 6, 2005--Smart Entertainment brings SoccerTextChat(TM) to your phone.

SoccerTextChat(TM) is a new SMS or "text messaging" service that allows world renowned soccer players and teams world wide, for the 1st time in history, to be in direct contact with their fans through their cell phones, and generate money from each message. Messages from your soccer star, your favorite team, tips, news and trivia from the pros could hit thousands of mobile handsets within seconds while the players and the teams earns money on each message.

"What better way to be in direct contact with your fans than sending a SmartSMS directly to their phone?" says Halldor Sanne, CEO and President of SMART. "SoccerTextChat(TM) is a great opportunity for soccer players and teams to reach all fans to tell them news about next games, valuable tips, when and where you'll be playing next, or just simply to say 'hello'."

The service is very simple to use: Say for example, David Beckham is playing with Real Madrid in a tournament in the U.S. 50,000 people are watching on TV, online, at the stadium, or even listening to the game on the radio, and Beckham asks them to sign in by sending the message "Beckham" to the number 76278. 30% of the viewers respond to the request, and within minutes, 15,000 loyal fans have opted-in to his fan club. Let's calculate that, 200,000 fans have signed in this season. Beckham sends these loyal fans 4 messages a month, generating $400,000 of revenue that he would have never dreamt of before... $4.8 million a year in NEW revenue! All while keeping his fans updated on his latest and greatest news -- and smiling all the way to the bank. But of course, getting a personal message from David Beckham to your phone would be a big reason to smile too!

SoccerTextChat(TM) was formulated by Smart Entertainment in 2004. Try out the service by sending the word SMART to the number 76278. For further information and a brochure, please contact Smart Entertainment at 646-675-1615.

Mr. David Beckham is not using the SMART service and is only used as an example.