Monkeysee.MonkeyDo and Smart Entertainment
Create SmartMonkeys

12 May 2005, 07:00am ET

HOLLYWOOD, Calif., May 12 /PRNewswire-FirstCall/ --Smart Entertainment announced today, that a new subsidiary has been formed with Monkeysee.Monkeydo, a leading product placement company owned by Alex Lippin and Sarah Evelyn, of Los Angeles.

"We are excited about this new joint venture. This is yet another large stepping stone for SMART," says Halldor Sanne, President and Founder of SMART.

The main focus will be on "main event" mobile marketing campaigns, 'SMS,' and new revenue generating services utilizing Monkeysee.Monkeydo's influential network of clients such as EXTRA, The Golden Globe Awards, and The Radio Music Awards, to name only a few. Watch for information on exciting campaigns being constructed for many of its clients.

"SMART has access to over 170 million mobile users in America alone. To be able to reach consumers on this level is truly incredible. This kind of direct marketing provides instant gratification for the consumer and client alike. The technology SMART provides is so far advanced from anything I've ever experienced," says Alex Lippin, founder of Monkeysee.Monkeydo, "and we are very excited about the potential created here."

SMART provides "what you want, when you want it' solutions for the new formation, 'SmartMonkeys.'