Marcel Luske First to Sign CelebrityPokerChat™ Deal with SMART

(Minneapolis, MN. June 6, 2005) – Marcel Luske is the first professional poker player to reach out to his extensive fan base through text messaging. He has signed with Smart Entertainment and their CelebrityPokerChat™ service to deliver live updates through text messaging directly from the poker table to his fans as he plays. He will offer playing tips and include his fun and clever sayings such as “Give a little bit of your chips to me!” The deal has even more appeal to his fans as one lucky winner will win a coveted seat at the World Series of Poker!

Luske is one of the most visible and widely recognized players in the United States and Europe. His notable finishes in the past two WSOP tournaments have brought him to the forefront of the poker landscape. He placed tenth in the Main Event 2004 and thirteenth in 2003, respectively. Luske’s signature style of wearing his sunglasses upside down makes it impossible to remain unnoticed. Only two days into this year’s WSOP, hundreds of fans have approached him for his autograph and to simply share a moment of his time.

Being the creative and determined entrepreneur that Luske is, he has developed his own exclusive marketing organization, Flying Dutchman Marketing. The purpose of this endeavor is to provide integrated marketing plans that further connect with his steadily increasing fan base via text messaging as well as through other ventures. Additionally, Luske is the director of the International Poker Federation (IPF).

The service is very simple to use: Say for example Marcel is playing in a tournament. 50,000 people are watching on TV, online or watching a pre-recorded show on television, and he asks them to sign in by sending the message CHAT to the number 76278. 30% of the viewers responds to request, and within minutes, 15,000 loyal fans have opted-in to his fan club. Lets calculate that 200,000 fans have signed in through his World Tour—he sends these loyal fans 4 messages a month, generating $400,000 of revenue that he would have never dreamt of before… $4.8 million a year in NEW revenue! All while keeping his fans updated on his latest and greatest news--and smiling all the way to the bank. But of course, getting a personal message from the Flying Dutchman would be a big reason to smile too!

CelebrityPokerChat was formulated by Smart Entertainment in 2004. Try out the service by sending the word CHAT to the number 76278. For further information and a brochure, please contact Smart Entertainment at 310.666.7340, or email us at info@smartentgroup.com.