Smart Entertainment and Larry Klein: A
Relationship Made in Heaven

HOLLYWOOD, CA, March 2nd, 2005 –SMART announced today, that a daughter company has been formed with the world renown producer, Larry Klein.
With over 30 years in the entertainment business-- an executive producer for Dick Clark Productions, and now an exec for Tall Pony Productions-- Larry Klein has made quite a name for himself as an award-winning producer. In everything from the American Music Awards and the MTV Awards, to television shows like American Bandstand and New Year's Rockin' Eve, Larry Klein is the brains behind the operation. He brings the public the hottest performers of today, while introducing the new and upcoming stars of tomorrow. From music reviews to large overseas concerts, Larry has also produced hundreds of non-televised events for the corporate world, and dozens of stage shows for a variety of venues like Las Vegas and Atlantic City. Responsible for an endless number of live and taped shows, for all of the major networks, including charity events like ABC's Live Aid, back in 1985 and this year's Tsunami Aid: A Concert of Hope for NBC, Larry has paved the way for today's leading artists, and continues to be a highly respected name in the industry.
“We are excited about this new joint venture. This is yet another large stepping stone for SMART,” says Halldor Sanne, President and Founder of SMART.
“The main focus will be on mobile marketing campaigns, ‘SMS’, and new revenue generating services utilizing Mr. Klein’s huge, influential network,” states CONTACT _Con-41FC964C1 \c \s \l Emily Priscilla COO, and SMART Co-Founder.
“SMART has access to over 170 million mobile users in America alone. To be able to reach consumers on this level is truly incredible. This kind of direct marketing provides instant gratification for the consumer. The technology SMART provides is so far advanced from anything I’ve ever experienced,” says Larry Klein, “and I am very excited about the potential created here.”
SMART provides “what you want, when you want it” solutions for the new formation, ‘Priscilla, Sanne, and Klein’.

About Smart Entertainment:
Smart Entertainment is a leading consulting and advertising firm that specializes in developing marketing campaigns for major brands. SMART has come to rely on invaluable experience from Europe for keen insight into the consumer market in creating branding and marketing campaigns that produce results. To date, Smart Entertainment has successfully launched over 300 campaigns worldwide. SMART is headquartered in Los Angeles with additional presence in New York, and Europe. Smart Entertainment and its companies, which include SmartSMS, are privately held. www.smartentgroup.com.