SMART brings BRITNEY to your cell phone!

HOLLYWOOD, CA, March 7th, 2005 –Smart Entertainment brings CelebrityTextChat™ to your phone.

CelebrityTextChat™ is a new SMS or “text messaging” service that allows old and new celebrities, for the 1st time in history, to be in direct contact with their fans through their cell phones, and generate money from each message. "Hi, this is Britney. I just got married… Oops, I did it again!" could hit thousands of mobile handsets within seconds while the celebrity earns money on each message.
"What better way to be in direct contact with your fans than sending a SMARTSMS directly to their phone?” asks Halldor Sanne, CEO and President of SMART, of Jon Bon Jovi, who is considering using the service. “CelebrityTextChat™ is a great opportunity for a celebrity like yourself to reach all fans, new and old, to tell them news about your latest release, or when and where you’ll be appearing next, or just simply to say ‘hello’.”
The service is very simple to use: Say for example Bon Jovi is playing at the Staples Center in Los Angeles. 50,000 people enter the arena, and Bon Jovi asks them to sign in by sending the message BON JOVI to the number 76278. 30% of the arena responds to Bon Jovi’s request, and within minutes, Bon Jovi has 15,000 loyal fans who have opted-in to his fan club. Lets calculate that 200,000 fans have signed in through his World Tour—Bon Jovi sends these loyal fans 4 messages a month, generating $400,000 of revenue that he would have never dreamt of before… $4.8 million a year in NEW revenue! All while keeping his fans updated on his latest and greatest news--and smiling all the way to the bank. But of course, getting a personal message from Bon Jovi to your phone would be a big reason to smile too!
CelebrityTextChat™ was formulated by Smart Entertainment in 2003, and has been successfully implemented in Europe. Try out the service by sending the word SMART to the number 76278. For further information and a brochure, please contact Smart Entertainment at 646.675.1615.

Jon Bon Jovi is not currently using the service.