SMART brings CelebrityPokerChatTM to your Mobile!

31 March 2005, 06:00am ET

HOLLYWOOD, Calif.--(BUSINESS WIRE)--March 31, 2005--Smart Entertainment brings CelebrityPokerChat to your phone. CelebrityPokerChat is a new SMS, or "text messaging," service that allows world-renowned Poker players worldwide, for the 1st time in history, to be in direct contact with their fans through their cell phones, and generate money from each message. Poker tips and news from the pros could hit thousands of mobile handsets within seconds while the celebrity earns money on each message.

"What better way to be in direct contact with your fans than sending a SmartSMS directly to their phone?" said Halldor Sanne, CEO and President of SMART. "CelebrityPokerChat is a great opportunity for a celebrity poker pro to reach all fans, new and old, to tell them news about the next tournament, valuable tips, when and where you'll be appearing next, or just simply to say 'hello'."

The service is very simple to use: Say for example that a famous Poker player is playing in a tournament. Fifty thousand people are watching on TV, online or watching a pre-recorded show on television, and the Poker player asks them to sign in by sending the message POKER to the number 76278. Thirty percent of the viewers respond to the request, and within minutes, 15,000 loyal fans have opted-in to his fan club. Let's calculate that 200,000 fans have signed in through his World Tour -- the player sends these loyal fans four messages a month, generating $400,000 of revenue that he would have never dreamt of before... $4.8 million a year in NEW revenue! All while keeping his fans updated on his latest and greatest news -- and smiling all the way to the bank. But of course, getting a personal message from your poker mentor to your phone would be a big reason to smile too!

Smart Entertainment formulated CelebrityPokerChat in 2004. Try out the service by sending the word POKER to the number 76278. For further information and a brochure, please contact Smart Entertainment at 646-675-1615.