SMART and CardPlayer Magazine bring the WSOP to your mobile phone!
Las Vegas, NV, June 13, 2005 –Smart Entertainment has teamed up with Shulman Media and CardPlayer Magazine to feature the biggest poker tournaments in the world and offer real-time poker information and results using SMART applications.
One of the services which will be launched is the CardPlayer SMS Service. This daily text messaging service debuts at the 36th Annual World Series of Poker, which runs from June 2nd thru July 16th. This event, awarding over $100 million in prize money, is the richest sporting event in the world. The service will feature player updates, leaderboards, chip counts, final results, as well as personal messages from the pros. Not only will fans receive the latest news from the WSOP, but they can also receive tips from their favorite players.
"What better way to be in direct contact with poker fans across North America, than to send an SMS directly to their phone?” says Emily Priscilla, COO and Founder of SMART. “The CardPlayer SMS Service is a great opportunity for 'The Poker Authority' to reach all fans, old and new, to tell them news about upcoming tournaments, play by play updates, as well as valuable tips, straight to their mobile phones.”
“The poker gurus and the text messaging gurus have teamed up to offer up-to-date information from the biggest poker tournaments in the world,” says CardPlayer Chairman, Barry Shulman. “This convenient way to track high stakes poker action will be available for all major poker tournaments, including the World Poker Tour and Professional Poker Tour.”
The service is very simple to use: Say for example a certain player is playing in a tournament. Anyone that is unable to watch the results live on TV, can send in the message CARD to the number 76278. Within minutes, these loyal fans have opted-in to the CardPlayer SMS Club, and will receive live action results, following their favorite player all the way to the final table. Lets calculate that 200,000 fans have signed in through this World Tour—the magazine and players send these loyal fans 4 messages a month, generating $400,000 of revenue never dreamt of before… $4.8 million a year in NEW revenue! All while keeping fans updated on the latest up to the minute news. And of course, getting a personal message from their favorite poker mentor! As an added bonus, every customer who signs up for coverage during the World Series of Poker will receive a free CardPlayer baseball cap.
The CardPlayer SMS Service was formulated by Smart Entertainment in 2005. Try out the service by sending the word CARD to the number 76278. Please see our ad in the next issue of CardPlayer Magazine, or go to HYPERLINK "http://www.cardplayer.com"www.cardplayer.com. For further information and a brochure, email us at info@smartentgroup.com.
About CardPlayer Magazine and Shulman Media, LLC.
With over 18 years of service to the gaming industry, CardPlayer Magazine is the authoritative voice within the poker industry and is the world's most respected and influential resource for poker enthusiasts at every level of interest and ability. Published bi-weekly, the 140-page magazine has a circulation of over 140,000. Other media holdings include CardPlayer Europe, a new monthly magazine, CardPlayer.com, the world’s leading poker portal with over 7,000,000 visitors per month, and an opt-in poker newsletter with over 140,000 subscribers. Barry Shulman is the poker industry advisor to the World Poker Tour, Professional Poker Tour, and Edge TV. Shulman has won nine major poker tournaments since 2000 including the coveted World Series of Poker bracelet. Recently he authored his first book, 52 Tips for Limit Hold’em, published by CardPlayer Press. Visit www.cardplayer.com |
