November 8, 2005, Las Vegas, NV
Award-Winning Author Bill Myers Chooses SMART to Promote Wally McDoogle Fan Club

LOS ANGELES, CA--(MARKET WIRE)--Nov 8, 2005 -- Smart Entertainment CEO Halldor Sanne announced today that Bill Myers, author of over sixty books and whose work as a writer and/or director has won more than forty awards, has announced that he has chosen SMART text messaging to promote and create the new fan club for his beloved character, Wally McDoogle. This kid-friendly character can always be found in the most implausible situations and has a growing fan base. Tim Hoover, who put the deal together, stated, "Wally's positive and wholesome image is a major reason why the 'My Life As...' franchise has endeared more than 2 million fans to date. Bill is an extraordinary talent who we're very excited to work with." In addition, Bill Myers will be on tour appearing at various schools and bookstores throughout the U.S. autographing books for his latest Tommy Nelson Publisher's Wally release, "My Life as a Belching Baboon with Bad Breath."

This amazing new text campaign kicks off just as SMART starts to "roll-out" its multitude of campaigns in the exploding world of text messaging. SMART is at the forefront of Premium SMS Campaigns to sweep America.

Bill Myers will be having contests, prizes and a special message sent out to fans each week from Wally himself! The prizes are exciting for children, and a caution will be printed for kids to check with a parent before entering or playing in any text messaging games.

Complete details will be available on www.billmyers.com under FAN CLUB.

It is easy to join for a chance to win:
(1) On your mobile phone, type in the letters: WALLY
(2) Send to: 76278
(3) You will immediately get a response.
(4) Reply WALLY YES to 76278 and your entry will be registered!

Remember to enter the access code "WALLY YES" to register your entry. You must be registered to enter for a chance to win one of the many prizes. $.50 cents per message rec'd. Text WALLY STOP to cancel at any time.

About Smart Entertainment:

Smart Entertainment ("SMART") is a leading consulting and advertising firm that specializes in developing marketing campaigns for major brands. SMART has come to rely on invaluable experience from Europe for keen insight into the consumer market in creating branding and marketing campaigns that produce results. To date, Smart Entertainment has successfully launched over 300 campaigns worldwide. SMART is headquartered in Los Angeles, with additional presence in New York and Europe. Smart Entertainment and its companies are privately held. SmartSMS is a trademark of Smart Entertainment.